Natural and ancestral nutrition from Taste of the Wild
Every dog and cat owner knows that their pet is a much-loved member of the family. However, deep down, your pet still carries the instincts of their wild ancestors.
Providing a diet that honours this natural heritage is the best way to support their long-term health, vitality, and natural spirit. Taste of the Wild is a globally recognised brand dedicated to crafting premium, grain-free recipes that mimic the ancestral diets of dogs and cats.
They focus on using high-quality meat and fish proteins, paired with natural superfoods, to create a balanced meal your pet will find completely irresistible. Available at Pets and Friends, this brand offers a fantastic way to nourish your pet with wholesome, nutrient dense ingredients that support their natural health and wellbeing.
The philosophy of ancestral feeding
The core belief at Taste of the Wild is simple. They believe that your pet thrives on the diet they were born to eat. By looking back at the natural diets of wild wolves and feline hunters, they have developed recipes that provide a perfect balance of protein, healthy fats, and essential minerals.
Instead of relying on cheap grains to bulk out their recipes, they focus on premium animal proteins like bison, venison, roasted fowl, and wild salmon. This ancestral approach ensures that your dog or cat receives the vital amino acids and energy they need to stay active, strong, and healthy throughout their entire life.
It is a back-to-basics approach that puts your pet's natural needs first.
Grain free and highly digestible recipes
Many commercial pet foods rely heavily on cereals like wheat, corn, or white rice to provide bulk and texture. Unfortunately, these common grains are not a natural part of a dog's or cat's diet and can often lead to uncomfortable digestive issues, itchy skin, and unwanted weight gain.
Taste of the Wild is completely grain-free. They replace traditional cereals with highly digestible alternatives like sweet potatoes, peas, and lentils.
These complex carbohydrates provide a slow and steady release of energy, keeping your pet feeling satisfied and energised for longer without causing the sugar spikes associated with lower-quality pet foods.
This grain-free formula is also naturally hypoallergenic, making it a brilliant choice for pets with sensitive stomachs.
Novel proteins for fussy eaters
If you have a dog or cat that turns their nose up at standard chicken or beef, you are certainly not alone. Many pets appreciate variety and can become bored with the same flavours day after day.
This brand offers a wide selection of unique, novel protein sources that deliver a genuinely exciting taste experience.
Whether it is the rich flavour of roasted bison and venison in their High Prairie range, or the delicate taste of smoked salmon in their Pacific Stream formula, there is a recipe to tempt even the most stubborn and fussy eater. These unique meats are also packed with rich, savoury aromas that will have your pet running to their bowl the moment they hear the bag open.
Supporting health with antioxidant rich superfoods
A truly balanced diet requires more than just high-quality meat. Every recipe is carefully crafted with a fantastic array of natural superfoods, including real fruits like blueberries, raspberries, and tomatoes.
hese natural ingredients are incredibly rich in antioxidants, which work to protect your pet's cells from damage and support a robust immune system. By incorporating these superfoods alongside essential vitamins and minerals, the food ensures that your pet is getting the best possible protection against the stresses of modern life. This blend of nature's best ingredients keeps your pet feeling fantastic and supports their natural long-term health.
Tailored nutrition for every life stage
A growing puppy needs completely different support compared to a mature senior pet. Taste of the Wild provides dedicated formulas for every single life stage.
Their puppy recipes are expertly balanced to support healthy bone growth, muscle development, and brain function during those all-important first twelve months.
As your dog or cat enters adulthood, standard formulas provide the perfect balance of energy for daily adventures. They also offer specific wet food pouches and specialised formulas for cats, including recipes designed for sterilised cats or seniors to help them maintain an ideal weight and support their urinary tract health.
Delicious wet food in gravy and pate
If your dog or cat prefers a softer meal, or if you want to add extra hydration to their diet, the wet food range is an absolute delight.
Available in convenient pouches and cans, these meals are crafted with the same high-quality meat sources as the dry kibble. You can choose from succulent chunks of meat swimming in a rich, meaty gravy, or smooth, luxurious pates for a more intense flavour experience.
Serving wet food is a brilliant way to entice fussy eaters, add variety to their daily routine, and ensure they stay properly hydrated throughout the day.
Supporting healthy skin and a glossy coat
A dull coat or dry, flaky skin can be a sign that your pet is missing important nutrients. These recipes are specifically formulated to support brilliant skin and coat health. The secret is the generous inclusion of high-quality fish oils and essential fatty acids.
These natural oils are rich in Omega-3 and Omega-6, which work from the inside out to nourish the skin and promote a beautiful, soft, shiny, and healthy coat. Regular feeding of this diet helps to protect your pet from the harsh elements, ensuring they look just as good as they feel.
How to transition your pet safely
When you decide to upgrade your dog or cat to a high-protein, ancestral diet, you must introduce the new food very slowly.
A sudden swap can easily disrupt the stomach's natural bacterial balance, leading to a temporary tummy upset. We highly recommend a steady transition period lasting around seven to ten days.
Start by mixing a small amount of the new Taste of the Wild kibble or wet food into their current meal. Every couple of days, simply increase the ratio of the new food while decreasing the old. Taking your time allows your pet's digestive system to adjust comfortably to their delicious new meals.
Shop the full range online today
Providing exceptional, natural, and biologically appropriate nutrition for your pet has never been simpler. At Pets and Friends, we stock a wide selection of Taste of the Wild products to suit every type of dog and cat.
You can browse the full range of dry kibble, delicious wet pouches, and specialised formulas directly on our website. We offer fast and secure delivery to bring these heavy bags straight to your front door.
Do not forget to explore our convenient subscribe and save option, which guarantees you will never run out of food and gives you an automatic discount on every single repeat order.
Who Are We - More About Pets & Friends?
We are not just a simple online retailer of pet food and pet products. Oh no, there is way more to us than that.
For instance, here you have:
Find Expert Pet Advice at Your Local Pets & Friends Shop
While we love seeing you online, you can also pop into one of our nearly 20 Pets & Friends physical shops around the UK for a proper look around.
With a retail heritage dating back to 1974, we have shops across the Midlands, in Nottinghamshire, Derbyshire, and South Yorkshire.
Our local pet shops are also packed with all the goodies you see here and more.
Plus, our friendly team is always on hand for a chat, and you can use our free weighing scales or book your dog in for a groom at many of our locations.
Who Are Pets & Friends?
Pets & Friends is also more than just a pet shop; we're a community of pet lovers, backed by the experience of our parent company, Pet Store Retail, a family-run business that's been around for donkey's years.
Our whole approach is actually built on providing you with friendly, down-to-earth advice to help you give your pet the best life possible.
Furthermore, we believe that every pet is a friend, and as their owner, you're a friend of ours too. We're passionate about what we do, and we're here to help you every step of the way.
Here to Help, However You Shop
So, whether you're shopping with us online or visiting a store, our customer service team is always ready to lend a hand.
Online, you can easily track your delivery or get in touch about returns.
In-store, our expert team can offer brilliant, practical guidance on everything from finding the right food for a sensitive tummy to fitting your dog with the perfect harness. Feel free to consult our team any time – no question is too silly.
That’s why we’ve put together a huge selection of high-quality dry dog food, making it easy for you to choose the perfect bag of kibble that your dog will love, and that will love them back.
We're also properly trained and genuinely love pets, so no question is too silly. So much so that we are committed to making sure you and your pet have a happy experience with us every single time.
